Social Media Sells Real Estate
And it’s all about being yourself on social media, with a focus on Instagram, Facebook and videos. JMan says to apply a 70/30 rule when it comes to social media posting — 70% personal and 30% business related. No one wants to read a list of the awards that you’ve won in your district. It’s just boring. They know you’re successful; they want to get to know you. They’re looking for a human connection. Oh, they see you have two children; I have two children. That sort of thing. For example, as JMan point out, James’ fly-fishing video with his son has the most engagement on Instagram than anything else. That’s what people want to see, insists JMan: your hobbies, your interests, your values.
Social Media and the Pandemic
With regard to social media for real estate professionals, the major rules are no religion, no politics. Ever. And don’t be a downer. Stop reporting the rates of infection. That’s counterintuitive to both social connections — and to business. All of these negative factors will end up hurting your business; it has nothing to do with your real estate business. Coronavirus isn’t a political movement right now. You wear the masks to be a good steward of society, to stay safe. That’s it. He talks about how Zoom meetings have surged, as we have seen over these last few months during the pandemic; it not only allows us to save more time, it’s safer. If there’s one thing people certainly welcome it’s a more efficient use of their time, more time with the family, friends, etc.
With the pandemic ushering in a greater digital wave, JMan says he has been waiting to go virtual his whole life. And much like James Prendamano, he’s always stayed on the forefront of emerging technologies. With virtual tours, JMan and James agree that with this new technology, your first physical showing is actually a reshowing of the property. They’ve already seen the property previously in an immersive Matterport tour. There are no surprises in size the scale of things. These are the people who are serious about purchasing a home. This is what I mean by saving time. It’s about the quality of showings, not the quantity. JMan adds, with the new technology we have in place, we can keep you safer with ‘touchless showings.’ Prior to the showing, the realtor opens up some cabinets, closets, and doors – to reduce the chances of touching. Any area that is touched is sanitized afterward. The world has changed, indeed, on a digital level and in. personal safety.
Have a listen to this energizing podcast; you should really hear JMan speak for yourself!
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