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INSTAGRAM VS. FACEBOOK: WHERE SHOULD YOU BE MARKETING REAL ESTATE LISTINGS ON SOCIAL MEDIA?

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Facebook, on the other hand, has a more diverse user base. While Facebook does have a lot of users who are interested in real estate, there are also users who are not interested in buying or renting property. However, Facebook does offer some advantages for real estate professionals. For example, Facebook allows you to target your ads to a specific audience, which can be very useful when marketing real estate listings. Additionally, Facebook has a variety of tools that you can use to market your listings, such as Facebook Groups and Facebook Pages.

So, which platform should you use to market your real estate listings? The answer depends on your objectives. If you want to reach a large number of potential buyers or renters, then Instagram is a good choice. However, if you want to target your marketing efforts, then Facebook is a better option. Ultimately, the best platform for marketing real estate listings is the one that will help you reach your goals.

Pros and cons of using Instagram vs. Facebook for real estate marketing 

There are pros and cons to using Instagram vs. Facebook for real estate marketing.

Instagram is great for showing off beautiful, high-quality photos of homes, whereas Facebook is better for providing more detailed information about a property, such as its size, location, and price.

Instagram is also great for creating a sense of community and engagement with potential buyers, while Facebook is better for reaching a wider audience with your listings.

Ultimately, it depends on your marketing goals and preferences as to which platform is best for you. If you want to show off stunning photos of properties and build a strong connection with potential buyers, go with Instagram. If you want to provide more comprehensive listings information and reach a larger audience, stick with Facebook.

How to use each platform to market your real estate listings

Facebook and Instagram are two very different social media platforms, but both can be used to market real estate listings. Here’s a look at how to use each platform to its fullest potential:

Facebook: Facebook is great for creating longer posts with more detail about your listing. You can add photos, a property description, and even a video tour. Facebook is also great for sharing listings with friends and family, which can help spread the word about your listing.

Instagram: Instagram is all about visuals. A picture is worth a thousand words, so make sure your photos are high-quality and really show off your listing. You can also add a short description of the property but keep it brief. Instagram is a great platform for reaching potential buyers who are scrolling through their feed and coming across your listing.

So, which platform should you use to market your real estate listings? Both! Facebook and Instagram each have their own strengths and weaknesses, so using both platforms will help you reach the most people. Just remember to post quality content that really shows off your listing.

Tips for getting the most out of Instagram and getting the most out of Facebook for real estate marketing

Both Facebook and Instagram offer great platforms for real estate marketing. However, there are some key differences to consider when deciding which social media channel is best for your listings.

With Facebook, you can create a detailed business page that includes information about your company, services, and listings. This gives potential buyers a lot of information to browse through when considering working with you. You can also use Facebook advertising to target potential buyers in your area with specific interests (such as homebuyers or those interested in real estate).

Instagram, on the other hand, is all about visually appealing content. This means that high-quality photos and videos should accompany your listings. You can also use Instagram Stories to give potential buyers a behind-the-scenes look at your listings. Keep in mind that you’ll need to put in some extra effort to make your Instagram content stand out from the competition.

So, which social media platform is best for real estate marketing? Both Facebook and Instagram offer great opportunities for promoting listings. It really depends on your goals and audience. If you want to reach a wider audience with more detailed information, Facebook is a great option. If you’re looking to create visually appealing content that will grab attention, Instagram is the way to go.

Conclusion

Facebook and Instagram are both great social media platforms for marketing real estate listings. However, they offer different benefits depending on what you’re looking to achieve. Facebook is great for providing detailed information about your listing, while Instagram is perfect for sharing high-quality photos and videos. Using both platforms will help you reach the most people possible. Just make sure to post quality content that really shows off your listing.

Social media has helped us grow our business and reach new levels of success. We believe that it can do the same for you. 

So, if you’re looking to market your real estate listings on social media, contact PreReal TODAY! 

So, what are you waiting for? Get started today and see the results for yourself!

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