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The Importance of Using Professional Photography in Real Estate

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1. Ability to stage photos

a)   A staged home makes the room look bigger and helps potential buyers envision what the home will look like with furniture. Without staging, pictures can be deceiving and not embellish what the space is capable of.

2. Houses with professional photos tend to sell faster
a)   As a broker, the faster you sell a property the happier your client will be, and they will be more inclined to recommend you to a friend and/or family member or use in the future!

3. Using professional photography can lead to selling a property for more money.

a)   Better pictures attract more buyers, which can lead to a property selling for more (ex: multiple bids being put in at once)

While it may seem costly to pay for professional photos, it goes a long way. Another alternative is to invest in a professional camera and take the pictures yourself. Who knows, maybe even a new hobby will come out of it for yourself and you’ll always have a great camera for that special event.

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